I am going back into the supplement space and currently running 2 supplements brands and several people have asked me, aren’t you worried about these saturated markets? Isn’t it too competitive?
Well, the reason I never worry too much about so-called “saturated markets” is because there is a difference between selling a “me-too” commodity product versus building a brand directed to a specific customer.
In this podcast I talked about how you can distinguish between a product that will be in a race-to-the-bottom when it comes to pricing, and creating products that people will pay a premium for as you build a real community around them.
If you’re ready to build a 7-figure business you can sell that doesn’t eat up all of your time, watch Ryan’s FREE 4-part video series – The Perfect Business.
Download this episode’s transcript here.
