Josh went the aggressive advertising route when it came to building his brand and he built a million dollar run rate business in just a few months.
The downside is… he had a really hard time making the margins work.
In this conversation you’ll hear one way to build a million dollar business by raising money, and having a board, and spending a lot on advertising… but he says in this conversation that he wishes he had spent more time following the 12 Months To $1 Million book strategy around organic audience growth.
Listening to this podcast you’ll leave with a more balanced view of the ways you can get there – either by running a bunch of ads or really grinding in the early phases.
To learn more about creating your own path to $1 million sign up for our FREE 30 day mini series at:
https://www.capitalism.com/Million
Timestamps:
(0:05) – Intro
(2:25) – Josh Call Starts In The One Percent
(3:00) – Getting Started Working With Mushroom Brands
(4:50) -The Founding Of Shroom Junkie
(7:10) – Josh’s Aggressive Ad Strategy
(11:35) – Avoiding Cashflow Issues And Inventory Crunches
(14:30) – Recent Developments In The Brand
(16:15) – Lessons Learned Around Financing And Company Structure
