PODCAST: Gary Vaynerchuk's Plan To Own The New York Jets

If you are an entrepreneur who spends any time online and you haven’t heard of Gary Vaynerchuk, you must be living on another planet.

Gary is a no-nonsense, opinionated, powerful personality who is the king of hustle and grind. He was one of the speakers at Freedom Fast Lane 2015 and rocked the house with his energy and vulnerability. We got to see a side of Gary that surprised almost everyone in the room.

This episode of Freedom Fast Lane is the Q&A session that I did with Gary V. and it’s full of all kinds of gems for you to digest and apply to help leverage your business toward greater success. Take the time to listen. It could set you on a new trajectory.

Hustle and grind VS 4 hour work week

Gary Vaynerchuk is the king of hustle and grind. He’s well known for his criticisms of people who complain that they don’t have enough time to get the work done yet binge watch popular TV shows. In this Q&A episode, I ask Gary how he compares his 15 hours a day lifestyle to the four-hour work week approach that Tim Ferriss and others advocate. Gary’s answer is not as aggressive as you might think and his thoughts about life hacking and optimization take on a tone that wasn’t expected. But that’s what you’ve come to expect from Gary V, right? The unexpected.

How does Gary Vaynerchuk stay on the cutting edge without getting distracted by shiny objects?

That’s a great question, especially in light of the fact that Gary seems to be everywhere – Instagram, Facebook, Snapchat, YouTube, and more. Like Gary himself, his answer to this question is over the top. In a few simple words, you just do it. If you want to hear how Gary proposes you just do it that will take a bit more time to explain – so be sure you do whatever it takes to hear his answer. The only hint you get is that it takes hard work and hustle. Surprise, surprise.

When does Gary V. think risk is appropriate and when is it to be avoided?

When Gary heard this question in the Q&A session of Freedom Fast Lane 2015 he laughed out loud… and responded with a few choice words. Gary believes that the entrepreneurial life IS a life of risk. You can’t get around it. If you don’t want risk, don’t be an entrepreneur. He quickly admits that there is a huge difference between calculated, smart risk and spontaneous, stupid risk. If you’d like to hear his take on how you discern which is which, you’ll want to listen to his response on this episode. In the end, it comes down to this: if you’re going to play in the big game you’ve got to be ready to risk some things.

When are online platforms like Udemy a good idea? Gary Vaynerchuk weighs in.

Gary V. has a course or two on Udemy. He says he uploaded them mainly to understand the experience, offer something helpful, and evaluate the impact of a platform of that nature. He understands that folks who are just starting out or who don’t have a strong platform of their own may need to use Udemy or a similar platform to garner initial sales. But his advice is this: Why be content to give someone like Udemy a significant amount of your profits? Work hard to build your brand, get noticed and play your trade through Udemy and other similar platforms for a while. But once you’ve built your following, take your stuff back to your own platform and make all the money for yourself. You can hear other practical insights like this from Gary Vaynerchuk on this episode.

Outline Of This Great Episode

[0:04] Ryan’s intro to this episode and his guest today, Gary Vaynerchuk.
[2:01] Why Ryan wants to know Gary’s strategy for buying the N.Y. Jets.
[5:06] Comparing Gary’s approach to that of Tim Ferriss.
[7:53] The leverage points of Gary’s meteoric growth.
[8:50] Staying on the cutting edge VS getting distracted by shiny objects.
[11:47] Why Gary doesn’t like success but does like the road to it.
[20:35] The activities and habits that produce Gary’s greatest return today.
[25:50] Gary’s business strategy to own the New York Jets.
[29:24] How does Gary view and evaluate risk?
[34:27] Why Gary V. sees a punch in the mouth as the solution for the political divide.
[38:14] Gary’s opinion of Udemy and using ads to drive traffic there.
[40:15] How can a subscription model be created around repurposing great content?
[42:54] What skill sets should kids in school be taught to help them succeed?
[46:04] How to move a physical business into the online space.
[49:52] How does Gary keep from burning out? He loves it.
[54:18] How do you decide to do more when you’ve been very successful?
[100:03] The amazing thing about entrepreneurship VS being a professional athlete.

Action Steps From This Episode

FOR GREATER SUCCESS: Find things that are working. Buy or invest in them. Improve them. Sell them for a profit. Do it again.

FOR GETTING STARTED: Stop talking and start working. Don’t say that you don’t have time if you’re sitting at home binging on Game of Thrones.