4 Insider Secrets To Attract Eager Buyers For Your Online Business

There is a ready supply of eager buyers looking to invest in lucrative online businesses as high performing sources of passive income.

But are you ready?

Running an online businesses can come with an attractive lifestyle. It’s not uncommon for owners to bring in mid-six figures (or more) without the stress of a corporate job. But at a certain point, an online business exit becomes appealing.

You might realize that you can only take the business so far. Or maybe you’re interested in pursuing another business opportunity.

So if you own an online business and are looking for an exit, the question you’re asking yourself is this — how do you maximize the value of the company for yourself and for the buyer?

Preparing to sell?

There are some secrets you need to know to maximize your online business exit for eager buyers.

Expert broker Mark Daoust of Quiet Light Brokerage shares these secrets in a recent episode of the Capital Gains Podcast.

Mark is an expert broker who has shared with us his 10 years of experience selling internet businesses. Listen in for his four-step process for preparing a company for sale, which is also noted in the breakdown below

Buyer mindset

Buyers buy for ROI. This return comes in two parts:

- The financial return. Online businesses typically sell for multiples of 2.5-3.5 times earnings so buyers are looking at around a 33% annual return.
- The lifestyle associated with owning an internet based business. Being able to work from home with a very light team is a big draw for investors.

So when buyers are evaluating the ROI, what do they want to see?

They want to see that it is not a risky investment. Online businesses are inherently risky and buyers need to be aware of that, but from the seller’s perspective, it is about clearly identifying and mitigating areas of risk.

What are the areas of risk? Mark goes into detail on the Capital Gains podcast.

Growth

Eager buyers want growing businesses, not declining ones. So owners must have measurable growth and the data to back it up.

Ask yourself — is my business currently growing? If so, at what rate? What sort of growth can I forecast for my business?

Outside of that, what areas of future growth have not yet been explored? Mark says using tangible, tested experiments and examples is much better than hypothetical scenarios.

Transition

How easy is it for the business to transition to a new owner?

This often comes down to ‘key man’ dependencies.

If the success of the business is tied to a personal brand or a key partnership between the owner and a supplier, then that complicates the process of purchasing a business.

Documentation

Clean financial records and documentation of the business is the easiest area to control, and often the lowest hanging fruit for sellers to look at to increase the value of their business.

Looking for buyers?

Preparing your online business for a high-value exit is not complicated, it’s about carefully documenting the details of the potential ROI available to buyers.

If you are interested in building a business online, we want to work with you! Our courses have helped more than 100 millionaires build their own product businesses, who have then joined our Backroom members to connect with potential buyers, including our CEO Ryan Daniel Moran.

—> To get started in building your own eCommerce business, register for our next webinar here. <—

Resources From This Episode of Capital Gains

Connect with Mark Daoust and his team:

Connect with Jonathan Twombly