Leveraging AI To Beat Your Competition On Amazon

Here at TurnKey Product Management, we are always on the leading edge of e-commerce
technology and optimization. While AI has become nearly ubiquitous across industries, many
Amazon sellers have yet to tap into its immense potential.
In this comprehensive guide, we will explore how AI can benefit your Amazon business by
analyzing your competitors quickly, which specific AI tools to leverage, and actionable strategies
to implement today.

How AI Can Assist Your Amazon Efforts

As an online seller, your greatest assets are time and creative thinking. With endless tasks
vying for your attention daily, the opportunity cost of manual work piles up. Simultaneously,
generating the next big product idea or marketing concept through strictly human means can
prove challenging.
This is where AI comes in.
AI capabilities can automate lower-value administrative work, freeing up your schedule for high-
impact initiatives. These tools can also provide unique perspectives and outside-the-box
suggestions to spark innovation.
Here are just some of the use cases where AI can assist your efforts:
● Competitive research - Quickly analyze competitors’ product listings, reviews, images,
etc. to reveal opportunities.
● Keyword research - Surface additional high-potential search terms not on your radar.
● Content creation - Develop draft product descriptions, ads, and other copy faster.
● Workflow automation - Automatically manage repetitive tasks like order processing and
customer service.
● Analytics - Gain insights from large datasets beyond human capability.
When used properly as a productivity multiplier, AI technology can pay dividends across your
entire Amazon operation.

Top AI Tools to Consider

With new AI solutions launching constantly, the key is identifying established platforms with
proven track records. Here are three top options that can start driving value for your business
today, we use all of these for different tasks at TurnKey:
ChatGPT by OpenAI:

As the viral sensation taking the world by storm, ChatGPT represents the cutting edge of
conversational AI. While incredibly versatile across applications, highlights include:
● Converting product highlights into compelling bullet points or descriptions
● Providing SEO recommendations to optimize content
● Drafting sequences of potential customer service responses
● The freeform nature of ChatGPT allows for submitting broad prompts and then iterating
based on the initial response. Just be wary of directly copying any outputs.
Bard by Google:
As Google's official entry into the AI assistant space, Bard integrates tightly with their market-
leading search capabilities. This makes Bard uniquely suited for:
● Performing market research and competitive analysis
● Developing expanded lists of keyword variations
● Identifying trends and patterns across data
● Especially when used in conjunction with other Google products, Bard can surface
insights other tools may miss.
Claude by Anthropic:
Claude stands out as one of the top AI assistants for writing applications. With comprehensive
content safeguards in place, Claude can assist with:
● Developing clear, compelling ads and landing pages
● Proofreading and refining product copy
● Analyzing tone, formatting, and structure of existing content
● For quickly drafting on-brand copy or optimizing existing assets, Claude is hard to beat.

Know the AI’s Limitations

While revolutionary in many applications, current AI does have limitations. Be wary of the
following:
● Factual accuracy - Outputs may include incorrect or misleading data. Always verify
anything that presents itself as a fact.
● Tone and style - Conversational AI speaking styles may not suit your brand identity.
Expect to refine.
● Plagiarism - Never directly copy/paste any AI outputs into production work.
AI should be used as your assistant not as a replacement for things like writing, designing, or
research. Think of it as a way for you to get a head start on the task in front of you.

AI and Competitor Analysis 

At TurnKey we believe one of the most immediate applications of AI is accelerating competitor analysis across Amazon listings, reviews, and other assets.

To get started, we recommend analyzing your category first with AI. For this example, let’s pretend we are selling a new dog topy. To gain insight into the category as a whole we would suggest asking questions like the following: 

• List 15 benefits pet owners look for with dog toys
• List 20 keywords pet owners use to search for dog toys on Amazon
• List the top 15 concerns pet owners have with dog toys 
• List the top 20 dog toys 

The idea for this is to start gathering data, more than likely you guys have a good understanding of these items but more times than not AI is going to think of a few items that you didn’t. The great news is the answers are limitless you can continue to prompt as you gather more information. 

Once you have information on your category, you can move on to something more specific like sales copy insights, to do this we recommend the following steps: 

• Step 1: Pick your top three to five competitors
  • To get this information you can either use Jungle Scout, Helium10, or a manual search on Amazon 
• Step 2: Copy the title, bullet points, and product description (if this is available)
  • At TurnKey we suggest saving this in a document so you can continue to run it through AI
• Step 3: Open up one of the AI options we mentioned and submit it using the below prompt:
  • Here is my competitor's listing copy, please list the top 10 benefits they are using in their sales copy
• Step 4: Continue to paste in each competitor one by one and note down what you find

After you have gained information about your competitor’s sales copy, we recommend diving deeper into their reviews. Our team at TurnKey finds this to be one of the more tedious tasks so it helps to use AI to sift through all of the reviews. Here are the steps to follow: 

• Step 1: Go to your competitor listing, using the Helium10 chrome extension click on review insight, it will look like this (image to the right) 
• Step 2: Download the Reviews CSV from Helium 10 and copy it 
• Step 3: Open up one of the AI options we mentioned and submit it using the below prompt:
  • These are my competitor's reviews, please list 10 common negative insights
  • These are my competitor's reviews, please list 10 common positive insights
• Step 4: Continue to paste in each competitor one by one and note down what you find

Once you have a good understanding of the sales copy and the reviews the final step would be to complete an analysis of your competitor's images, here are the steps to complete this: 

• Step 1: Go to your competitor listing and screenshot their infographics (note Bard cannot review images with people in them) 
• Step 2: Upload the image into Bard and ask the following:
  • What can we learn from this image? 
• Step 3: Ask follow-up questions based on the response or questions you have 

To get the best results our team at TurnKey recommends you always provide context - Supply as much background as possible on your product, brand, and goals when prompting AI, in the examples we provided above the goal was to show the process but we want you to always try to provide context to your prompts, here is an example: 

• Sample Prompt #1 with very little context
  • These are my competitor's reviews, please list 10 common negative insights
• Sample Prompt #2 with more context
  • I have a company that creates dog toys that cater to different needs that dogs have. One of my products is a chew toy that helps dogs who are aggressive chewers. This toy will not break even against dogs that have been known to break previous toys. I'm going to show you my competitor's reviews on one of their Amazon listings so that you can provide me insights about how I can stand out from them. I need you to list out 10 of the most common negative insights on my competitor’s reviews and then tell me what I can do to stand out from my competitors so that people will want to purchase my dog toy instead of theirs.

As this guide has reinforced, AI is no longer a buzzword but a legitimate way to gain advantages against your competition starting now. As a company, TurnKey continues to look for ways to use AI as a helpful tool for sellers and we look forward to sharing that with you all soon! 

Be among the first wave of Amazon entrepreneurs to put these tools into practice across research, content, and automation. Most importantly, view AI as a starting point to improvise upon rather than an endpoint. With human guidance, inspiration, and iteration, this technology offers seemingly limitless possibilities.

About TurnKey Product Management

Jeff and Jenna Lieber from TurnKey Product Management provided this article. TurnKey is an Amazon consulting company that sells over 8-figures in revenue for its clients each year. Whether you're just starting or are an Amazon expert, TurnKey can help take your sales to the next level. Visit TurnKey's website for free resources and training on how to scale to 8+ figures on Amazon. Plus, you can contact TurnKey there to help scale your business.